Influencer marketing has grown into a multi-billion-dollar industry, and agencies now play a crucial role in helping brands navigate this complex landscape. From creative storytelling to performance-driven campaigns, each agency has its strengths – and limitations.
Here’s our look at the 10 leading influencer marketing agencies in 2025, their positioning, and what makes them different.
1. Zorka.Agency
Headquarters: Limassol, Cyprus
Founded: 2014
Zorka.Agency has built a reputation as one of the few influencer marketing agencies that confidently combines creativity with measurable performance.
- Strengths: AI-driven campaign planning, predictive analytics for influencer selection, creative optimization tools, and – unusually for the industry – guaranteed KPI delivery (CPI, ROAS, CPM). Strong expertise in gaming, mobile apps, and fintech.
- Weaknesses: Boutique by size compared to giants like Viral Nation; less suited for brands looking only for mass-scale “awareness” activations without performance KPIs.
Who it’s for: Brands/Gaming Companies that need influencer marketing to perform like a performance marketing channel – predictable, measurable, and scalable.
2. Viral Nation
Headquarters: Canada
Founded: 2014
A well-known global influencer agency with a strong roster of macro- and celebrity influencers.
- Strengths: Global campaigns, access to A-list creators, and experience with Fortune 500 clients.
- Weaknesses: Less flexibility; processes can feel corporate and slow. Campaigns often prioritize scale over granular performance.
Who it’s for: Global brands that need visibility across markets and celebrity-level reach.
3. Obviously
Headquarters: USA
Founded: 2014
A creative-focused agency with strong roots in fashion, lifestyle, and beauty.
- Strengths: Campaign creativity, polished content production, influencer community management.
- Weaknesses: Less expertise in data-heavy verticals like gaming or fintech; ROI reporting isn’t as predictive as newer AI-based models.
Who it’s for: Lifestyle brands seeking creative storytelling and polished content.
4. Ubiquitous
Headquarters: USA
Founded: 2021
One of the fastest-growing influencer agencies, known for its speed and aggressive outreach.
- Strengths: Quick influencer matchmaking, strong presence on TikTok.
- Weaknesses: Campaign strategy can feel shallow; less focus on long-term metrics like LTV or retention.
Who it’s for: Brands that need to move fast and tap into viral moments.
5. Goat Agency
Headquarters: UK
Founded: 2015
One of Europe’s most recognized influencer agencies, often associated with big stunts.
- Strengths: Bold creative campaigns, strong presence in sports and lifestyle.
- Weaknesses: Not positioned for guaranteed performance; more suited for awareness and brand storytelling.
Who it’s for: Brands looking for viral activations and memorable stunts.
6. The Influencer Marketing Factory
Headquarters: USA & Italy
Founded: 2018
An agency that capitalized early on TikTok and Gen Z-focused campaigns.
- Strengths: Deep understanding of TikTok culture, global network.
- Weaknesses: Campaigns often prioritize impressions over conversions.
Who it’s for: Brands targeting Gen Z with TikTok-first strategies.
7. Influencer Marketing Agency (IMA)
Headquarters: UK
Founded: 2015
Specialists in gaming, esports, and youth culture.
- Strengths: Strong creative edge, authentic tone with Gen Z audiences.
- Weaknesses: Regional focus on UK and Europe; less data-driven than some competitors.
Who it’s for: Gaming and esports brands targeting youth audiences.
8. Upfluence
Headquarters: New York, USA & Lyon, France
Founded: 2013
Upfluence combines technology and agency services. While it started as a SaaS influencer search and analytics platform, today it also runs managed influencer campaigns for global brands.
- Strengths: Large influencer database, strong analytics, hybrid model (platform + agency services), experience across e-commerce and DTC brands.
- Weaknesses: More focused on data and automation than on deep creative storytelling; can feel like “software first, agency second.”
Who it’s for: E-commerce and consumer brands that want scalable influencer campaigns with strong analytics.
9. August United
Headquarters: USA
Founded: 2016
Known for creative storytelling campaigns.
- Strengths: Story-driven campaigns, brand voice integration.
- Weaknesses: Less focus on ROI and measurable KPIs; stronger in awareness than in acquisition.
Who it’s for: Brands valuing narrative and community building.
10. Carusele
Headquarters: USA
Founded: 2015
Focused heavily on retail and consumer lifestyle.
- Strengths: Content tailored for Instagram and retail activation.
- Weaknesses: Narrow vertical focus, limited predictive analytics.
Who it’s for: Retail and lifestyle brands seeking visual content at scale.
Comparison of Top Influencer Marketing Agencies in 2025
| Agency | Founded | HQ | Strengths | Weaknesses | Best for |
| Zorka.Agency | 2014 | Cyprus | AI-powered tools, predictive analytics, guaranteed KPIs, strong in gaming/fintech/apps | Smaller vs global giants; less for “just awareness” | Brands that need measurable performance & ROI-driven influencer campaigns |
| Viral Nation | 2014 | Canada | Global campaigns, access to celebrity influencers | Corporate pace, focus on scale not precision | Fortune 500 brands seeking global visibility |
| Obviously | 2014 | USA | Creative storytelling, beauty & lifestyle focus | Weak in performance-heavy verticals | Fashion, lifestyle, beauty brands |
| Ubiquitous Influence | 2021 | USA | Fast campaign delivery, strong TikTok presence | Limited strategy depth, short-term focus | Brands chasing viral trends and quick TikTok activations |
| Goat Agency | 2015 | UK | Bold creative stunts, strong in sports/lifestyle | No KPI guarantees, more awareness-driven | Brands wanting big viral activations |
| Influencer Mktg Factory | 2018 | USA/Italy | TikTok expertise, Gen Z knowledge | Impression-focused, less on conversions | Brands targeting Gen Z on TikTok |
| IMA | 2010 | Netherlands | Strong in fashion, luxury, lifestyle; access to top creators; global campaign expertise | Focus on branding, less predictive analytics | Premium & lifestyle brands seeking image-driven influencer campaigns |
| Upfluence | 2013 | USA/France | Large influencer database; strong analytics; SaaS + agency hybrid model | Less focus on creative storytelling | E-commerce & consumer brands needing scalable influencer campaigns |
| August United | 2016 | USA | Narrative-driven campaigns, strong brand voice | Weak on performance & ROI | Brands valuing storytelling and community engagement |
| Carusele | 2015 | USA | Retail & Instagram focus | Narrow verticals, limited data-driven models | Retail and consumer lifestyle brands |
Conclusion
Influencer marketing agencies differ widely in approach: some prioritize scale and celebrity reach, others focus on creative storytelling, and a few emphasize predictable performance with AI-powered tools and guaranteed KPIs.
👉 The best agency for your brand depends on your goals:
- Performance-driven campaigns → Zorka.Agency
- Awareness & scale → Viral Nation, Goat
- Gen Z & TikTok → Influencer Marketing Factory
- Lifestyle storytelling → Obviously, August United