The definitive guide to the world’s most effective marketing partners for game publishers.
The gaming industry is one of the fastest-evolving entertainment markets in the world. With user acquisition costs rising, competition intensifying, and attention spans shrinking, publishers today rely on highly specialized marketing agencies that understand the nuances of gamers, channels, and platforms.
Whether you’re launching a mobile hit, scaling a PC/console title, or reactivating an existing audience, choosing the right marketing partner can determine the success – or failure – of your campaign.
Below are the Top 10 Gaming Marketing Agencies shaping the industry in 2025.
1. Keywords Studios
Headquarters: Dublin, Ireland
Founded: 1998
Specialization: Full-cycle game development & marketing
Notable clients: Ubisoft, EA, Activision, Riot Games
Keywords Studios is one of the largest and most diverse companies in the gaming sector. Its marketing division provides global go-to-market services, influencer campaigns, localizations, trailers, community management, and esports activation. With more than 70 offices worldwide, they are a preferred partner for AAA publishers needing scale and flawless execution.
Why they stand out: unparalleled global footprint, deep cross-functional expertise, and the ability to support every stage of a game’s lifecycle.
2. Zorka.Agency
Headquarters: Limassol, Cyprus
Founded: 2014
Specialization: Performance-focused influencer & user acquisition marketing for games
Notable clients: Tencent, Plarium, Moon Active, NetEase, Playrix, Tripledot Studios, Wildlife
Zorka.Agency has become one of the most technologically advanced and performance-driven gaming marketing partners. The agency combines 10+ years of influencer marketing experience with a strong performance mindset – helping mobile and PC/console titles scale efficiently across global markets.
Zorka’s gaming division, Zorka.Gaming, specializes in:
- high-performing influencer marketing campaigns across YouTube, TikTok, Instagram, Twitch
- guaranteed performance metrics (CPM/CPI/CPA)
- AI-driven creator discovery and predictive analytics
- full-cycle UGC production & creative optimization
- access to exclusive traffic sources and non-standard integrations
- in-depth analytics dashboards for gaming brands
Why they stand out: data-driven influencer marketing at scale, transparent performance guarantees, and a strong track record with top-grossing games.
3. TheGameMarketer
Headquarters: London, UK
Specialization: Full-funnel game marketing & launch campaigns
Notable clients: Tencent, Jagex, Square Enix
TheGameMarketer is known for visually striking creative campaigns and community engagement. They offer bespoke go-to-market strategies, influencer activations, PR, and creative production – particularly strong for PC and indie titles.
Strength: strong branding and pre-launch hype generation.
4. Misfits
Headquarters: Los Angeles, USA
Specialization: Talent partnerships & creator-driven gaming campaigns
Notable clients: Xbox, Activision, DrLupo, Shroud
Misfits focuses on matchmaking between gaming creators and brands. They operate some of the world’s largest gaming talent rosters and execute high-impact creator integrations.
Strength: exclusive access to top-tier gaming influencers.
5. Freaks 4U Gaming
Headquarters: Berlin, Germany
Specialization: Esports marketing, production & community building
Notable clients: Riot Games, ESL, Blizzard
A powerhouse in esports and community-driven gaming content. From tournament operations to studio production and brand partnerships, Freaks 4U is a go-to agency for competitive gaming.
Strength: deep esports infrastructure and authentic community reach.
6. GameInfluencer
Headquarters: Munich, Germany
Founded: 2016
Specialization: Influencer marketing for games & esports
Notable clients: Ubisoft, Tencent, Gameloft, Wargaming
GameInfluencer is one of the most well-known influencer marketing agencies fully dedicated to gaming. The agency operates globally, with a strong focus on YouTube, Twitch, and TikTok creators, and provides both managed campaigns and self-serve technology via its proprietary platform.
GameInfluencer works closely with publishers on:
- large-scale influencer activations
- launch campaigns for PC, console, and mobile games
- long-term creator partnerships
- performance tracking and reporting
- esports & live-stream integrations
Why they stand out: strong creator database, gaming-only focus, and a hybrid model combining agency services with platform-based execution.
7. Team Liquid
Headquarters: Utrecht, Netherlands
Founded: 2000
Specialization: Esports-driven gaming marketing & brand partnerships
Notable clients: Alienware, Honda, SAP, Twitch, Monster Energy
Team Liquid is one of the most iconic esports organizations in the world, with a powerful in-house marketing and brand partnerships division. Beyond competitive teams, Team Liquid works directly with game publishers and brands to deliver gaming-native campaigns rooted in esports, creators, and communities.
Their marketing capabilities include:
- esports-focused influencer campaigns
- creator-led branded content
- community activations and tournaments
- branded live streams and events
- long-term partnerships with gaming audiences
Why they stand out: unmatched esports credibility, deeply embedded gaming communities, and authentic access to hardcore gamers.
8. GMR Marketing (Gaming Division)
Headquarters: Milwaukee, USA
Specialization: Experiential & brand partnerships
Notable clients: PlayStation, Nintendo, Twitch
GMR’s gaming division focuses heavily on experiential marketing – from large events to immersive brand activations. Their campaigns often appear at major gaming expos and esports tournaments.
Strength: real-world experiences that translate into large PR impact.
9. Xsolla Marketing Services
Headquarters: Los Angeles, USA
Founded: 2005
Specialization: Game marketing, monetization & creator programs
Notable clients: Twitch, Valve ecosystem partners, Ubisoft, indie & mid-core studios worldwide
Xsolla is widely known as a monetization and payment infrastructure provider for games, but its Marketing Services division has become a powerful standalone player in gaming marketing. The team works closely with game developers and publishers to drive player acquisition, engagement, and revenue growth.
Xsolla Marketing Services focuses on:
- influencer and creator marketing programs
- performance UA campaigns for games
- creator monetization & affiliate programs
- product launch support
- analytics and attribution tied directly to revenue
Why they stand out: rare combination of marketing execution + monetization infrastructure, deep understanding of game economies, and strong ties to creators and platforms.
10. Wehype
Headquarters: Stockholm, Sweden
Specialization: Automated influencer marketing for gaming
Notable clients: Ubisoft, EA, Hi-Rez Studios
Wehype operates a platform connecting creators and game publishers via automated campaign workflows. Their streamlined approach is ideal for large-scale creator outreach.
Strength: automation and scalability for always-on creator campaigns.
| Agency | Main Strength | Best For | Key Services | Notable Clients |
|---|---|---|---|---|
| Keywords Studios | End-to-end global coverage | AAA publishers | Marketing, localization, production | EA, Ubisoft, Riot |
| Zorka.Agency | Performance-driven influencer & user acquisition | Mobile, PC & cross-platform games | Influencers, UGC, UA, strategy & analytics, creative | Tencent, Plarium, NetEase, Moon Active |
| TheGameMarketer | Creative GTM campaigns | Indie & AA launches | PR, creative, paid media | Tencent, Square Enix |
| Misfits | Top-tier creator access | AAA & large campaigns | Talent, influencer activations | Xbox, Activision |
| Freaks 4U Gaming | Esports expertise | Competitive gaming | Production, esports ops | Riot Games, ESL |
| GameInfluencer | Gaming-only influencer focus | PC, console & mobile launches | Influencers, live-streams, esports | Ubisoft, Tencentти |
| Team Liquid | Esports & community credibility | Hardcore gaming audiences | Creators, esports, branded content | Honda, Alienware |
| GMR | Experiential marketing | Events & brand activations | Live events, partnerships | PlayStation, Nintendo |
| Xsolla Marketing Services | Monetization + marketing | Growth & revenue-focused games | Influencers, UA, creator programs | Ubisoft, Valve ecosystem |
| Wehype | Automation at scale | Always-on influencer campaigns | Creator platform, outreach | Ubisoft, EA |
Final Thoughts
The gaming market is more competitive than ever – and publishers need partners that combine creativity, data, and deep understanding of gamer behavior. From global giants like Keywords Studios to data-driven specialists like Zorka.Agency, these agencies represent the cutting edge of gaming marketing.
Choosing the right partner depends on your goals: user acquisition, brand awareness, creator partnerships, esports, or community building. With the right agency, your game can not only scale – but thrive.