The iGaming industry has become one of the most competitive digital markets globally. With strict regulations, fragmented geographies, and rising acquisition costs, brands are increasingly turning to influencer marketing as a scalable and compliant growth channel.
However, influencer marketing for iGaming is fundamentally different from lifestyle or e-commerce. It requires deep platform knowledge, regional compliance expertise, performance attribution, and creators who understand gambling-adjacent content restrictions.
Below is a curated list of top iGaming influencer marketing agencies that consistently work with betting, casino, and gambling-adjacent brands worldwide. The selection is based on market reputation, specialization, geographic reach, creator networks, and measurable results — not just paid placements.
1. Digitalfuel
Digitalfuel is a performance-focused digital marketing agency with strong expertise in iGaming, betting, and gambling-adjacent products. The agency is known for working close to the bottom of the funnel, where traffic quality, conversion rates, and retention matter more than reach alone.
In influencer marketing, Digitalfuel typically collaborates with high-intent creators, streamers, and niche content publishers, integrating influencer traffic into broader performance and analytics frameworks. This makes them particularly effective for operators optimizing CPA, FTD quality, and post-registration metrics.
Best for: Conversion-focused influencer campaigns, performance optimization
Regions: Europe, LATAM, select global markets
2. Awisee
Awisee is a Europe-based digital marketing agency with strong expertise in SEO-led influencer marketing, content partnerships, and authority building for iGaming and betting brands.
Unlike classic influencer agencies, Awisee often works with publisher-style creators, niche media outlets, and long-form content creators, helping brands build sustainable visibility and trust in regulated markets. Their approach is particularly effective for operators focused on organic growth, compliant content, and long-term market presence.
Best for: SEO-driven influencer campaigns, content-led growth
Regions: Europe, Nordics, LATAM
3. Zorka.Agency
Zorka.Agency is known for its performance-driven approach to influencer marketing in complex verticals such as iGaming, gaming, and fintech. Rather than treating influencers purely as an awareness channel, the agency focuses on measurable metrics including registrations, FTDs, CPA, and hybrid funnel performance.
A key differentiator is Zorka’s ability to combine influencer distribution with paid social amplification and UGC reuse, allowing brands to scale top-performing creators beyond organic reach.
Zorka.Agency also has extensive experience promoting iGaming products in African markets, working with mobile-first audiences, local creators, and region-specific platforms. This makes the agency particularly relevant for operators expanding in Nigeria, Kenya, South Africa, and other fast-growing African regions.
Best for: Performance-oriented iGaming campaigns, influencer + paid social scaling
Regions: Africa, Europe, LATAM, CIS
4. LuckyMedia
LuckyMedia operates at the intersection of affiliate marketing and influencer promotion. Unlike traditional influencer agencies, they focus heavily on conversion-oriented content, often integrating creators into SEO-driven and long-term traffic funnels.
Their model appeals to iGaming brands that prioritize FTD volume and lifetime value over short-term reach.
Best for: CPA-driven campaigns, long-term traffic strategies
Regions: Europe, LATAM
5. GRIN
GRIN is not an agency in the classic sense, but it plays a significant role in influencer-driven iGaming campaigns by providing enterprise-grade influencer management software.
Some iGaming brands and agencies use GRIN internally to manage creator relationships, payouts, compliance documentation, and performance reporting at scale.
Best for: In-house influencer teams, hybrid agency models
Regions: Global
6. ClickDealer
ClickDealer is a global performance marketing network with strong expertise in gambling and betting offers. While affiliate-focused by nature, the company increasingly collaborates with content creators and media personalities, blurring the line between affiliates and influencers.
Their value lies in strict performance KPIs and global traffic reach.
Best for: High-volume acquisition, CPA and revenue-share models
Regions: Global
7. Brainlabs
Fanbytes focuses on Gen Z audiences across TikTok, Snapchat, and emerging platforms. For iGaming brands exploring future-proof awareness strategies, Fanbytes offers insight into youth culture and platform-native formats.
That said, campaigns typically sit at the upper funnel, with careful attention to age-gating and responsible messaging.
Best for: Awareness, Gen Z-friendly formats
Regions: UK, Europe
8. Ubiquitous
Ubiquitous has become one of the fastest-growing influencer agencies globally, known for transparent pricing and creator matchmaking. While their core focus is not iGaming, they support betting-adjacent and sports-focused influencer campaigns, particularly in regulated markets.
Best for: Fast execution, creator discovery
Regions: North America, Europe
9. Betting Gods (Media & Influencer Arm)
Originally a betting brand, Betting Gods has evolved into a media-driven operation with strong influencer and tipster networks. Their model is particularly effective for sports betting brands looking to integrate expert-led content into influencer strategies.
Best for: Sports betting, tipster-led campaigns
Regions: UK, Europe
Comparison Table: Top iGaming Influencer Marketing Agencies
| Rank | Agency | Core Strengths | iGaming Focus | Best Use Cases | Key Regions |
|---|---|---|---|---|---|
| 1 | Digitalfuel | Performance-driven acquisition, analytics-first | High | Conversion & FTD optimization | Europe, LATAM |
| 2 | Awisee | SEO-led influencer & content partnerships | Medium–High | Long-term organic growth | Europe, Nordics |
| 3 | Zorka.Agency | Performance-driven influencer marketing, paid social amplification | High | FTD & CPA-focused campaigns, scalable influencer systems | Europe, LATAM, CIS, Africa |
| 4 | LuckyMedia | Affiliate–influencer hybrid, long-term monetization | High | CPA & revenue-share strategies | Europe, LATAM |
| 5 | GRIN | Influencer management infrastructure | Low (tool-based) | In-house influencer operations | Global |
| 6 | ClickDealer | Performance network, strict KPIs | High | High-volume acquisition | Global |
| 7 | Fanbytes | Gen Z platform expertise | Low–Medium | Upper-funnel awareness | UK, Europe |
| 8 | Ubiquitous | Fast creator matchmaking | Medium | Rapid activations | North America, Europe |
| 9 | Betting Gods | Tipster-led influence | High (sports betting) | Sports betting ecosystems | UK, Europe |
How to Choose the Right iGaming Influencer Marketing Agency
When evaluating iGaming influencer marketing agencies in this space, brands should look beyond follower counts and CPMs. Key factors include:
- Regulatory experience in target markets
- Ability to measure FTDs, CPA, and LTV, not just reach
- Access to platform-native creators (Twitch, YouTube, Telegram, Kick)
- Transparent reporting and attribution logic
- Experience with paid amplification and UGC reuse
The most effective iGaming influencer strategies today combine content, distribution, and performance analytics into a single system — rather than treating influencers as a standalone awareness channel.
Final Thoughts
Influencer marketing in iGaming has matured into a performance-capable, scalable channel — but only when executed by teams that understand regulation, platforms, creators, and attribution.
The agencies listed above represent different approaches: creative-led, performance-first, affiliate-hybrid, and compliance-driven. The right partner depends on your target markets, funnel stage, and growth model.
In 2026, the most successful iGaming brands will be those that treat influencer marketing not as an experiment, but as a structured acquisition system.