Educational Programs and Awareness: Organizing conferences, seminars, trainings, workshops, and webinars to improve the qualifications of specialists, as well as conducting awareness campaigns for a wide range of market participants.

Research and Information: Conducting joint research, publishing analytical reports and case studies, and creating informational resources to highlight trends and innovations in the industry.

International Cooperation and Mentorship: Establishing partnerships with educational institutions, professional communities, and experts worldwide, developing mentorship programs, and facilitating knowledge exchange.

Consulting and Support: Providing consulting services, expert audits, and methodological assistance for specialists and companies, helping to resolve professional issues efficiently.

Promotion of Innovations and Social Initiatives: Supporting the implementation of new technologies and methodologies, assisting startups and social projects aimed at increasing transparency and quality in the advertising industry, and promoting best practices in the field.

Creating an Online Platform for Knowledge Sharing: Developing a digital space for publishing case studies, hosting discussions, exchanging resources, and building connections among industry professionals.

Support Programs for Young Professionals and Startups: Organizing competitions, grant programs, incubators, and accelerators to promote new ideas and innovative projects in marketing.

International Integration Events: Hosting forums, round tables, and meetings to exchange experience and build business relationships between Ukrainian and international professionals.

Recognition and Awards: Establishing prizes and awards for specialists and teams who demonstrate high quality standards, innovation, and social responsibility in the field of influencer and performance marketing.